For Immediate Release
December 16, 2003

Media Contacts:
Michael Straus
(415) 777-1170

Thanksgiving Coffee Now Available on
As Part of the Launch of the Gourmet Food Store on,
Thanksgiving Coffee Company Will Provide Holiday Gift Baskets with a Higher Cause

Mendocino Coast, Calif. - Thanksgiving Coffee Company, pioneers in Organic, Fair Trade, Shade Grown, and Environmentally Sustainable gourmet coffees and teas, today announced that its products are available at’s new Gourmet Food store ( is a leading online retailer with tens of millions of active customer accounts.

Each Thanksgiving gift basket pairs quality with cause, ranging from preserving wildlife habitats to international politics. Thanksgiving donates a percentage of profits to non-profit organizations linked to their products. Socially responsible gift basket selections include:

  • Song Bird Mystery - Shade Grown Coffee, as opposed to that grown in clear-cut fields, helps prevent deforestation and farmers’ reliance on chemical fertilizers, pesticides and herbicides. Preserving forest canopies also protects fragile ecosystems and the habitats of over 150 birds. Along with shade grown light and dark roast coffees, this basket comes with Death of a Songbird, a murder mystery revolving around a birdwatchers' convention and shade grown coffee!

  • Make A Difference - Contained in this single basket are products that combat injustice, including the Cuban-oriented End the Embargo Coffee and Save Tibet Tea helping those whose lives are embroiled in political strife. A percentage of proceeds from Bat Magic Coffee are donated to Wildlife Trust and Bat Conservation International, whose work helps preserve bats and their ecosystems. All are Organic and Fair Trade certified, ensuring that producers receive a fair price for their goods.
“We have a basic philosophy here,” stated Paul Katzeff, Thanksgiving Coffee Company’s founder and CEO from his roasting facility in Fort Bragg on California’s north coast. “You get ‘Total Quality’ by caring about the taste of the coffee, honoring the farmers, and respecting the environment.”

Thanksgiving Coffee Company will fulfill customer orders for its products purchased on

Since their founding in 1972, Thanksgiving Coffee has sought out the best sources for their beans with the aim of providing the highest quality coffee available. Thanksgiving maintains a firm dedication to social justice, setting the industry standard on issues of workers rights, Fair Trade, and environmentally responsible techniques and practices.

For more information, visit’s Gourmet Food store and search for “Thanksgiving and Coffee” or contact Michael Straus, 415-777-1170 or visit or

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