Communications Planning

Straus provides a wide range of communication services with the expertise and market insight to help our clients’ organizations succeed. The mix of disciplines and strategic approach is different for each client, including public relations, integrated marketing communications, media relations and advertising. Through research and hard work, we pinpoint the most effective positioning strategy and programs to suit each client’s individual needs.

We can help:

• Conduct market analysis
• Define target audiences
• Develop compelling, concise messages that inspire action
• Plan innovative ways to consistently deliver targeted messages with a mix of communication tools and media
• Identify alliances in the political, legislative, non-profit and media sectors
• Identify appropriate channels for paid and free advertising
• Identify conferences and potential speaking engagement opportunities
• Develop concept-based programs and events in conjunction with other Straus affiliates and clients