MEDIA ADVISORY
October 8, 2003
Contact:
Ann Meyers at (717) 951-7221
ameyers@amprinc.com
Michael Straus at (415) 777-1170
Michael@StrausCom.com


October 10 event in Berks County, PA brings environmentalists and farmers together to fight global warming

Kutztown, PA - More than two decades of data from one of the world’s longest-running research trials proves definitively that organic farming counters global warming. The Rodale Institute® will unveil the results of its groundbreaking Farming Systems Trial® Friday, October 10 at its 333-acre farm in Kutztown, Pennsylvania.

The research presents new findings important for both the environment and the agricultural industry. The event will also showcase a cooperative initiative between The Rodale Institute and Pennsylvania’s Departments of Agriculture and Environmental Protection to further study the applications of these results.

WHO: Speakers will be The Rodale Institute’s Chairman Anthony Rodale, Secretary Dennis Wolff, Pennsylvania Department of Agriculture; and Secretary Kathleen McGinty, Pennsylvania Department of Environmental Protection.
WHAT: The Rodale Institute will release the findings from its 23-year Farming Systems Trial. The data proves organic agriculture fights global warming and offers other environmental, agricultural and economic benefits.
WHEN: Friday, Oct. 10, 2003
  • 10 a.m. to 11 a.m.: Press conference
  • 11:00 a.m. to noon: Farm tour
  • Noon: Luncheon buffet
  • 1 p.m. to 4 p.m.: Public open house
  • WHERE: The Rodale Institute - Northern Berks County 611 Siegfriedale Road, Kutztown, Pennsylvania.


    Directions: See map at www.rodaleinstitute.org/about/where_set.html or call (610) 683-1400.

    Advance Information: Please call Ann Meyers or Michael Straus (see contacts) for any additional background information, and to confirm your attendance at the event.