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June 25, 2003 - Marketing Organic and Natural
The U.S. market for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living is a whopping $226.8 billion . How do companies market to this consumer group? Find out more about this unique group of consumers with our guests.
- Frank Lampe - Managing partner and co-founder of Natural Business Communications LLC, Broomfield, CO
- Harvey Hartman - Chairman and CEO of The Hartman Group, author of "Reflections on a Cultural Brand: Connecting with Lifestyles." Bellevue, WA
- Steve Demos - Founder and President, White Wave, Boulder, CO