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May 21, 2007
Contact: Lonnie Fogel
Straus Communications
(415) 777-1170 x 305

Planet Organics Coming “Home” to Sonoma
Bay Area’s Leading Organic Home Delivery Service Relocates from San Francisco

Sonoma, CA (May 21, 2007) — Planet Organics (, the Bay Area’s award-winning organic and artisanal food home delivery service, is relocating its warehouse operations to the old Nicholas Turkey Co. facility at 19445 Riverside Drive here in Sonoma.

The company will move into the new facility on June 1 which will be operational on June 4.

Concurrent with the move, Planet Organics will actively be seeking to buy more products from Sonoma-area organic farmers, artisan food producers, restaurants and wineries.

The 9,000 square foot, fully refrigerated facility will provide the growing company with 80% more space than it has been leasing in South San Francisco for the last three and a half years.

Planet Organics, which currently has 30 employees, plans to add 10 new jobs for area residents, from warehouse supervisor to production line workers.

“We’re ecstatic about moving our main operation to Sonoma where Lorene Reed, our children and I live,” said Planet Organics co-founder and CEO Larry Bearg, “We were lucky to find and lease such a fantastic space – a quality facility like this is hard to come by here and will significantly improve the quality of our operations. We feel like the torch is being passed from one Sonoma family-owned food operation to another with local roots.”

“We’re very pleased that our neighbors have been able to bring their business home to Sonoma Valley,” said Laurie Decker, manager of the Sonoma Economic Development Partnership. “Planet Organics is a great fit for our community. In addition to providing local jobs, it will bring new opportunities for our farmers and the wonderful specialty food producers that we have here.”

Planet Organics, which services 5,000 customers in the San Francisco Bay Area, works with many farmers and specialty producers in the Bay Area.


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About Planet Organics
Planet Organics is a small family-owned company dedicated to delivering the freshest organic produce, groceries and prepared meals to homes throughout the Bay Area. Since 1997, owners Larry Bearg and Lorene Reed have been sourcing organic and natural foods directly from local farmers and artisans, selecting the highest quality and widest possible variety of foods, backed by premium customer care for busy families. Subscribers order weekly home deliveries via the company’s easy-to-use website. Planet Organics is committed to socially responsible business practices, and donates up to 4 percent of its profits to the eScrip program for local schools. To sign up for the service, visit

About the Sonoma Economic Development Partnership
The Partnership is a collaboration of the city, the county, and the Sonoma Valley Chamber of Commerce to provide assistance to local businesses and support for the valley’s economy. The Partnership implements business attraction, retention, and expansion programs, works to support existing industries, and serves as a resource for the Sonoma Valley business community.

Contact: Laurie Decker - Manager, Sonoma Economic Development Partnership
(707) 327-7338


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