Defeats Oregon Labeling Initiative|
| We need only look at this week's election to see the PR
wars in action, namely the industy-backed defeat of Oregon's Prop 27 - which had
called for mandatory labeling of Genetically Modified (GM) Foods.
According to the St. Louis Post-Dispatch (9/19/02), Monsanto set their
anti-Prop27 fundraising target at $6 million. In the end, they raised $5.5
million - to do battle with a consumer-led campaign that raised a total of ...
wait for it ... about $10,000.
Spearheading the industry-led effort? "The Coalition Against the Costly
Labeling Law," a front group with funding from companies including Monsanto,
DuPont, PepsiCo, General Mills and ConAgra Foods.
the USA Today (10/9/02) story »
Just Stand There!!|
| Call me crazy, but I've still got this sneaking suspicion that DuPont and
Monsanto may not have our best interests at heart.
So, in addition to our client work, we're also creating a number of programs
to foster greater dialog and education about food, farming and environmental
In the coming months, keep an ear open for the rebirth of our Beyond Organic
Show. Watch the papers for syndicated columns about organic food and gardening.
And, if you're a journalist, give us a call to discuss the resources we're
offering via our new media resource center.
Read what we're up to these days (pdf
file) ... »
your Local Farmer|
Living in the agricultural oasis of the Central Coast, it's tempting for
Santa Cruz residents to assume the broccoli, mixed greens and assortment of
other vegetables and fruits on their dinner tables were plucked fresh from one
of the hundreds of farms here in our fertile backyard.
According to national research, produce travels an average of 1,500 miles
from farm to table, with some commodities originating from as far away as
Mexico, China and New Zealand.
See what's being done about it ... »
|Growing up on a farm, I'm afraid that I'm not all that
street-smart. So it's always a shocker when I encounter cut-throat,
industry-backed PR campaigns.
For me, what makes the ActivistCash.com and ConsumerFreedom.com sites so
fascinating are their 'spin' tactics -- which are backed by half truths, nasty
personal attacks, and sometimes just plain lies. It's the hypocrisy of slamming
environmental organizations' funding sources, while obscuring their own. And,
most of all, it's the accusations about 'dem environmentalists' and 'their
slick, well-funded PR campaigns.'
Makes for great reading. Check out their site, and the links below for
analysis of ConsumerFreedom and the PR firm behind it.