A Rose by any other name ...
The Organic & Beyond Campaign
Meet our Team ...
| In the
dead of winter, Michael hopped a former-Aeroflot airlines flight - (the fact
that it was a Boeing only slightly compensated for the panic-stricken moment of
reckoning when the flight attendants, just moments before take-off, were scolded
over the intercom by the pilot for ... forgetting to close the emergency exit
doors!!) - to tiny Armenia -- the former-Soviet republic sandwiched between
Turkey and Azerbaijan, Iran and Georgia. The mission - get organic agriculture
off the ground!!
Ten days of meetings later (including the Deputy Minister of Agriculture and
more than a few encounters with the guys down the street who had a special stash
of apricot vodka moonshine), we left (barely ... remind me to tell you about
flight home sometime) realizing that Organic Armenia could be a VERY real
Some of our
findings ... »
|A Rose by
any other name ...|
|So I changed the name of
my business ...
"Beyond Organic" and "Beyond Organic Communications" live! Just last month,
we received (after a three year process) the USPTO registered Trademark on
"Beyond Organic." We are planning to use it as the name of our food &
agriculture project group, and eventually spin it off into a non-profit
education and communications organization.
Whattcha think of our new motto:
"No More Preaching to the Choir"
If we're going to ramp up the rate of public awareness and promote
change in areas such as safe food and a healthy environment, then we must
include everyone who cares about these issues. This means cutting out jargon and
speaking to the heart of issues as they affect our daily lifes.
but surely, reports about the horrors of modern agriculture, and examples of
people making positive changes in their communities, are getting public
Check out 'Recent Media'
and 'Related News and Articles' ... »
Organic & Beyond Campaign|
| This Spring, the Center for Food Safety (Washington, D.C.) will launch a
groundbreaking effort to promote agriculture that is local, small-scale and
family operated, biologically diverse, humane, and socially just.
The ultimate goal of this campaign is to replace the industrial agriculture
model with a new vision of farming and the natural world. Straus Communications
has been tapped to spearhead the public and media relations - so, stay tuned for
updates and developments.
More about the campaign
|Our updated website now
includes many of our wonderful and talented network of staff and consultants.
We are building, essentially, a public relations and marketing 'SWAT' team,
pooling talents from around the country (and internationally) on a
project-by-project basis. This allows us to partner with professionals with a
wide variety of talents and regional contacts.
Our in-house staff provide the research, logistical and program support that
help keep our project costs low. Thus, as we continue to expand our business, we
are able to deliver both great results AND value for our clients.
Meet the Team ...
better way to talk about sustainable agriculture than with ... FOOD!! So we
developed a food column focusing on great recipes, organic food and local
agriculture, reaching over 500,000 readers every two weeks ...