December 09, 2003

 

Organic Shmorganic!
New Talk Radio Show goes ‘Beyond Organic’

San Francisco, CA - Think: Howard Stern meets John Muir.

From the revitalized former pop music studios of KSFO in San Francisco’s North Beach district, sandwiched between Italian restaurants and strip joints, three Bay Area media pioneers have created an innovative venture to ramp up public awareness about all things organic.

The co-creation of an organic PR firm, an environmental news portal and an independent radio producer, the Beyond Organic Show (www.BeyondOrganic.com/radio) broadcasts for an hour every Wednesday, and features everything about buying, growing, eating and cooking healthy food, featuring interviews with leading chefs, authors, environmental experts, and yes, organic farmers.

Beyond Organic is distributed through Satellite radio, the Internet and local radio stations. Beyond Organic feature stories also air on the CBS radio network.

“We call it ‘Beyond Organic’ for two reasons,” explained Michael Straus, the show’s creator, and president of San Francisco-based organic PR firm Straus Communications (www.strauscom.com). “First, ‘organic’ is just a starting point for talking about issues of health, environment and quality of life.”

“And second, we’ve got to reach beyond the organic choir, taking organic-type information to the public without the insider jargon, buzzwords or hype.”

Straus is no stranger to marketing organics to mainstream audience, spearheading his family’s Straus Family Creamery to international organic milk acclaim.

Straus has partnered with host Jerry Kay, Jerry Kay, publisher of ENN.com, one of the most popular on-line environmental portals, and with San Francisco radio producers Icicle Networks.

"The consumer wants healthy food, and credible information that they can use in their every day lives,” commented Kay. “Beyond Organic provides both, and does so in a way that’s informative and entertaining."

Shows to-date have included topics ranging from special interest attempts to undermine the new National Organic Program, to urban gardens and sustainable seafood.

Weekly topics are announced by email. To sign up, and for more information, please visit www.BeyondOrganic.com/radio or call (415) 777-1170.

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Note: Radio producers interested in receiving a show demo and becoming a show affiliate should contact producer Katrina Rill, Icicle Networks, 415-291-9400; or email: katrina@iciclenetworks.com