For Immediate Release
September 29, 2004

Contact:
Natasha Klobas, Straus Communcations
(415) 777-1170
Natasha@StrausCom.com


Tasty Confections Transcend Trans Fat
Natural foods pioneer takes industry lead, creates new baking chips with tons of flavor, no trans fats

San Leandro, Calif. - Sunspire® Chocolates (www.sunspire.com), the nation’s leading producer of all natural and organic baking chips, is introducing the first white chocolate chips and peanut butter chips made without trans fats.

Just in time for the holiday baking season, the new varieties will provide delicious, all-natural alternatives to conventional baking chips that contain unhealthy hydrogenated oils, trans fats and refined sugars.

Unlike many companies who use partially hydrogenated oils and trans fats to increase shelf life and flavor stability in their foods, Sunspire has opted to formulate high quality confections without the use of trans fats, which raise LDL (bad) cholesterol and increase the risk of Coronary Heart Disease.

“Choosing products made without trans fat is an important part in the dietary prevention of some chronic diseases,” said Dana Nahai, Atlanta-based registered dietician. “It is wonderful to see food companies taking the initiative to create healthier products without unnecessary trans fats that taste equal to or better than their conventional counterparts.”

Sunspire Peanut Butter Chips have a sweet, nutty flavor and feature Maranatha® natural peanut butter, the leading natural foods nut butter brand. The White Chocolate Chips have a rich, creamy taste with a hint of vanilla. Both are excellent in cookie, cake, candy and frosting recipes and contain no artificial flavors or preservatives.

The chips are being introduced in natural foods stores throughout the U.S., including Whole Foods Market and Wild Oats, and in select grocery stores. The white chocolate chips retail for $4.29 and the peanut butter chips retail for $4.99. Both are sold in 10 oz. bags.

Sunspire® Chocolates is a division of nSpired™ Natural Foods, which owns several leading natural foods brands including Maranatha® Nut Butters, Cloud Nine® Confections, Tropical Source® Chocolates, AH!LASKA® Organic Chocolate, Skinny® Chips, Cool Fruits® Fruit Juice Freezers, Pumpkorn® Pumpkins Seeds and Loriva® Culinary Oils.


# # #


Note to editors –
  • Digital photos, recipes and press release at www.StrausCom.com/chocolates
  • Visit nSpired Natural Foods at the Natural Products Expo, Oct. 14 –17, booth # 1540-1542
  • Trans fat information at www.fda.gov and www.TransFreeAmerica.org