Coffee is the most heavily traded commodity in the world, after petroleum. Each cup of coffee you drink connects you to people and places around the globe. Choosing Fair Trade Certified coffee, you touch the lives of over four million farming families who depend on coffee for their livelihood.|
Fair Trade Certified coffee: brimming with benefits
Through Fair Trade, more than half a million farmers and their families are earning a better income for their hard work-allowing them to hold on to their land, keep their kids in school, and invest in the quality of their harvest-so they can continue to grow excellent quality coffee for your morning brew.
Direct Trade: another perk of Fair Trade
Today's historic lows in world coffee prices have created a crisis for millions of farmers around the world. Most small-scale family farmers live in remote locations, and are dependent on local middlemen (known as "coyotes" in Latin America) to purchase their coffee, often at a fraction of its worth. Fair Trade guarantees farmers a set minimum price for their coffee and links farmer-run cooperatives directly with US importers, cutting out middlemen and creating the conditions for long-term sustainability.
Courtesy of TransFair USA