For Immediate Release
October 27, 2004

Hollywood Goes Organic
American Music Awards celebrities receive first-ever organic gift bags

Los Angeles (October 27, 2004) – For the first time ever, celebrities will score a totally organic gift bag backstage at the 32nd annual American Music Awards on November 14 at the Shrine Auditorium.

In addition to the usual bag of gifts that include a bounty of pricey jewelry, garb and gadgets, presenters and nominees will pick up a bag of organic goodies with everything from chocolate and roses to personal lubricant and coffee.

“Organics are hot,” said Michael Straus, president of San Francisco-based Straus Communications that specializes in promoting organic products and environmental issues. “Right now, it’s definitely cool to be conscious.”

The likes of Usher, Pamela Anderson, Sheryl Crow, Serena Williams, Clay Aiken, Josh Groban, Lenny Kravitz, Toby Keith, Jessica Simpson, Billy Idol, Gwen Stefani, Kanye West, and AMA host Jimmy Kimmel will collect the bags.

“The demand and popularity for organic products is skyrocketing and going very mainstream,” said Michael Martin of Music Matters, the environmental entertainment promoter responsible for the Dave Matthews Band One Sweet Whirled concert tour.

The gift bags will include: Nude™ Organic Personal Lubricant, Kettle™ Brand Organic Potato Chips, Annie’s Homegrown Organic Macaroni and Cheese, Benedetta® “Fresh” Aromatherapeutics Organic Deodorant, CLIF® and LUNA® bars, Taylor Maid Farms Organic, Fair Trade Coffee, Organic Bouquet Gift Certificates for Organic Roses, Zhena’s Gypsy Tea Organic, Fair Trade Tea, Dagoba® Organic Chocolate, Straus Family Creamery coupons for Organic Ice Cream and Organic European Style Butter, and a Patagonia® Beneficial T’s Organically Grown Cotton Tote Bag.

Gift Bags Media Contacts:

Note to Editors: Please contact Natasha to schedule interviews with organic companies, and for photos and additional background information.